The solution

NetXtra designed a totally new user interface for the RCVS site providing:

• Improved navigation between their sites
• New menus and information architecture improving navigation and decreasing on-site search usage
• A dedicated new site for ‘Find a Vet’, with advanced filter and search options to improve user experience
• Restructured content (used twitter to source volunteers for user testing and feedback to inform direction of redevelopment and content restructuring)
• Improved user experience across the board, with particular focus on mobile
• Improved custom goal/event tracking in Google Analytics to provide greater visibility of site activity.

Summary of features and benefits

• Seamless integration to IMIS CRM for the ‘Find a Vet’ feature
• Attractive new search engine optimised website that reinforces RCVS’s profile
• Site navigation improved providing the ability to communicate effectively with key audiences, and enabling them to seamlessly move between RCVS ‘Professionals’, ‘Animal Owners’, ‘Find a Vet’ and ‘RCVS Knowledge’ sites
• Fully content managed, allowing administrators to manage and support all aspects of the website
• Separate site for ‘Find a Vet’ enables members of the public to quickly and easily locate veterinary practices, surgeons and nurses in their area through a search by name or location, or through use of the advanced search facility which offers further filtering by specialism