The exponential growth in smartphones has generated many compelling statistics for membership organisations to consider. For example, 84% of adults own such a device, they spend four hours every day checking it and mobile transactions drive more than 50% of all e-commerce. But despite this, less than one-third of those surveyed in the 2021 Digital Excellence Report had formulated a distinct mobile strategy.

In our new eBook, NetXtra clarifies why this is an issue and defines precisely how interactions on these devices differ strategically. We dissect the six elements of a successful strategy, discussing tactical questions and collating statistics to define the opportunity. We present a roadmap for success, user journeys, real case studies and a campaign blueprint that lays out precisely what an omni-channel mobile strategy should include and how it should be implemented. 

You can download this eBook for free by completing the form below. Learn how to reach more of your members, more effectively, via their mobile devices.