Today, every thriving organisation owes part of its success to a great company website. But how do we define this fast-moving target, and what particular features does a membership body website need in order to perform?

NetXtra has partnered with Memberwise to bring you a new eBook that gives a concise walkthrough of how membership bodies can ensure an effective return on their web investment. Aimed primarily at the non-technical and senior management levels, we discuss:

• How technology has affected the challenge of web building
• Visual design elements that can give in immediate advantage
• User journeys that matter for membership organisations
• Three types of content that can increase brand associations and member value
• A demystified explanation of SEO, digital marketing and website performance

Filled with case studies and practical advice, you can download this eBook for free by completing the form below.