The Faculty of Sexual and Reproductive Healthcare Case Study
- Redesign aligned with longer term strategic goals
- Improve user experiences and engagement
- Enhancing the range of services available to members online
- New and better structured site with significantly improved search
- Responsive design across multiple devices
- A smarter, fresher, more modern and professional image for the Faculty
The solution
There was so much potential for improvement, particularly with the rebrand and the introduction of a new CRM. With so many simultaneously moving parts, FSRH and NetXtra had to work closely together to prioritise what could sensibly be achieved for a phase one re-launch.
FSRH were conscious that there wasn’t a limitless budget, so not all of the great ideas that came out of our workshops could be taken forward immediately. The focus was therefore very much on the creative design, to complement the new branding, navigation and search, and a basic level of integration with MillerTech’s CiviCRM for authentication and transaction-based tasks.
Working with the new branding, NetXtra came up with a striking design for the Faculty. Strong brand identity, a fantastic array of colours and some great graphics enabled our design team to develop something quite special.
Summary of features and benefits

- Seamless integration with MTL’s CiviCRM Portal.
- Real-time processing of membership renewals, registration profile updates and event bookings.
- A richer user experience making the most of the site’s knowledge base, whether searching the standards and guidance database, performing a faceted search or looking for events.
- Incorporation of a host of new features and an intuitive navigation has enhanced user experience.
- Easy-to-use Content Management System allowing administrators to manage and support all aspects of the site.
- Reduced need for manual transactions and more streamline administration through the new self-service feature.
- A new ‘Find a Trainer’ section has increased engagement and the ability to communicate with key audiences.al.
Improved engagement
20%
Increase time spent on site
30%
Reduction in search exits
42%
Rise in average session duration
Mobile engagement
140%
Rise in visitor sessions
115%
Rise in mobile event bookings
Increased activity
328%
Rise in social media referrals
93%
Uplift in membership
What has this meant for FSRH?
The significant increases in page views and user engagement demonstrates the new site is playing a key role in expanding awareness of FSRH as the ‘go-to’ organisation for evidence-based guidance, training and clinical/service standards.
The improved responsive user experience has led to much higher engagement with FSRH membership registrations and event bookings, all of which can now be administered online through a modern integrated CMS, saving vital time and resources.
NetXtra’s comprehensive approach to understanding every aspect of FSRH’s requirements allows the Faculty to focus on their key role of providing a strong and consistent voice for healthcare professionals.
