The app is designed to mobilise the RMT union members, providing information and alerts specific to their interest and geographic areas and enabling them to contact their branch secretary, register for events (which can automatically populate in their device calendar), and sign petitions through thumbprint and face recognition technology. There are already future updates planned which will extend to the launch of a digital membership card, remote voting and other value-added features for members.

The NetXtra member engagement app integrates with existing CMS and CRM systems to populate the interface with content relevant to the member and pushes data provided by the member back into the CRM to augment records. This data driven approach saves organisations valuable resources and optimises the investment in existing systems, content and communications strategies.

NetXtra have specialised in digital solutions for the NFP sector for over 20 years. As integration and CMS experts they realised that integrating a mobile app with existing CMS and CRM platforms would negate the overhead of organisations having to manage another platform. A mobile app can provide a unique range of functionality to organisations wanting to increase audience engagement and mobilise members through use of push notifications. To find out more please visit netxtra.net/app.