Maeve is Director of Policy and Advocacy at Corsham Institute having previously worked in Government departments such as the Department of Health and Department for Digital, Culture, Media and Sport. She introduced us to Ci’s work which focuses on the impact of the speed of technological change on society, and the importance of building trust and security. Their work largely focusses on education, research and enterprise with projects in schools, communities, industry and NGOs. They have an initiative focussed on countering violent extremism through the spread of propaganda and misinformation online and a thought leadership app ‘Observatory for a Connected Society’

Maeve shared the stats around public perceptions and attitudes towards technology including from the Edelman Trust Barometer (January 2018). The stat of particular interest was public trust levels in NGOs which sat at just 46% only 3% more than businesses. Last years (Nov 17) ICO/ComRes research reported that only 1 in 5 people had trust in organisations holding their data. The 2017 London Economics report on ‘The business benefits of improved trust via the GDPR’ showed that people’s concerns are mainly around their data being used in a fraudulent way or without their permission.

Maeve outlined the new rights for the public under GDPR and the possible implications for organisations. She shared information on the publics view on the most important rights under GDPR which was transparency around the information that is held on them. She shared that more than 9 in 10 people have expressed that they would erase their personal data if they weren’t comfortable with how they thought it was being used. Obviously the implications of this potential action are massive and worth investing in avoiding!

The Corsham Institute are currently running a community project ‘Your Data, Your Rights’ to test and improve individuals’ understanding of rights around their data, ahead of the implementation of GDPR. The outcomes of this research project will help to baseline current knowledge, attitudes and behaviours to personal data and gauge how behaviour is likely to change.

With current research into attitudes towards data sharing reflecting that the majority of people would feel more comfortable sharing data with organisations who were transparent and provided clear guidance as to how it would be used, GDPR implementation provokes us to meet this expectation.

Maeve concluded her seminar with four points for the round table discussions around;

  • What measures we can take to build/improve trust with those we engage with.
  • How evolving tech is affecting trust in organisations and what challenges or opportunities this presents.
  • The biggest organisational challenges in relation to GDPR.
  • How we expect engagement and behaviour to change with GDPR implementation and whether we have or would consider researching this with our audience.