Rich Gott, Chair of the MemberWise Network was our guest speaker, delivering a 'tour de force' seminar on ‘Establishing and Growing your Member Value Proposition’. Sharing his learnings from commissioned research, work with MemberWise members and his considerable experience of working in the sector, Rich challenged the room to examine their organisations MVP to assess the reality of its value and whether it was being communicated and understood – both internally and externally. He emphasised the need to recognise the difference between member value and member engagement and to prioritise value leading and underpinning engagement,

NetXtra’s Melissa Wiggins followed Rich to delve deeper into the culture of engagement and how to put theory into practice. Her focus was getting the room to think about who your membership are, how well you know them, how this is measured and learnings applied through a living engagement strategy. She then moved on to talk about what an effective outreach programme looks like, what you can do to help your members grow (not just in number!) encouraging participation in activities such as mentoring, volunteering, signing petitions, engaging with campaigns etc. Melissa also touched on how offering CPD is a great engagement and growth tool. With only about 40% of the room currently offering any form of CPD facility to their members, this is clearly a growth area. In wrapping up Melissa looked at how digital self-service, integrating systems and mobile member engagement apps can all add value and enhance member experience. 

Thanks to all those who attended and contributed to the discussion. Our next event is scheduled for the autumn with a focus on data and its place in connecting with your audience. If you would like to register your interest for this or find out more about member value proposition and/or engagement, please email events@netxtra.net.