The new site enables customers to place orders 24/7, replicate previous orders, import their shopping list and make product comparisons with ease. The search facility is enhanced with intuitive search suggestions, and results are filterable allowing users to eliminate unwanted allergens. B2B customers have commented 'the new website is a breath of fresh air in our industry'.
Thomas Ridley have experienced a 400% increase in digital revenue generation in the initial 6 months since launch! They have seen an increase in users of 255% with 181% of new users benefitting from the mobile friendly experience.
As a business the transformation has been significant in the integration of their ERP and CMS, the ability to promote the brands they distribute, and enabling their plans to extend to a B2C audience through launching a Click and Collect service.
The new platform enables them to engage, inspire and inform their users. With an integrated communications channel they are harnessing the ability to segment their audience and distribute tailored relevant communications.