Using the data you’ve collected to implement your engagement and communications strategy will enable you to ensure that you can optimise opportunities and achieve your objectives. A data based strategy is essentially one driven by evidenced fact, things like where the audience you are engaging with are, where they interact, where they absorb content and also what they are reading, doing, sharing etc.

Now you have this valuable data you need to assess its impact on your existing strategy and potentially make some adjustments. The keys to realising an actionable data strategy lie in your ability to P L A N! Download our guide to implementing an actionable data strategy now.

If you are reading this article and feeling it’s a few steps beyond where you are now, feel free to get in touch for some more tailored advice, email or call 01787 319393.