For those not familiar with Gartner they are a US research business who track various technology platforms in general. The Gartner Magic Quadrant provides a graphical competitive positioning of four types of technology providers in fast-growing markets: Leaders, Visionaries, Niche Players and Challengers.  We took a look to see where they placed Magento.

Within the Digital Commerce space Gartner track 90 odd ecommerce platform providers. The top providers appear in Gartner’s Magic Quadrant. Magento appeared in the ‘leaders’ quartile sharing this with big players such as Oracle and SAP Hybris.


Unsurprisingly Magento was recognised by Gartner for its flexibility. Magento customers commonly make extensive customisations of their platforms either through direct platform development or making use of a large developer base of extension providers.

Magento was also recognised for its cost effectiveness providing lower licence (Magento Enterprise Edition) costs than many of their competitors in their market.

Gartner also commented on the site speed increase and architectural improvements in the release of Magento 2.


The quartile most populated is ‘niche players’ where familiar players such as Big Commerce and Shopify reside. Recognised for their ease of use, the main caution Gartner notes is that functionality for complex digital requirements in these ecommerce platforms tends to be lacking.

In summary;

  • The ‘niche player’ platforms are strong with low start-up costs for simple ‘vanilla’ platform requirements.

  • Gartner make a compelling case for Magento as the platform of choice for those ecommerce businesses who have more complex requirements. This is particularly true in the B2B market, and where specific customisations such as multi-site or multi currency are needed.

You can view the report via the Magento website here

If you’d like to find our more about Magento, do give us a call on 01787 319393.