Fundraisers are a total lifeline to charitable organisations and are essentially, like volunteers, an unpaid member of your team bringing in potentially significant revenue contributions and championing your cause. They act as ambassadors believing in your cause enough to put their time and money where their mouth is. They are often highly motivated with a personal compelling reason behind their engagement. They raise awareness of your brand, talking about their activity and gaining support in their influence groups, on social media and on platforms such as JustGiving.
As powerful promoters it is critical that your fundraising community is kept informed of current needs, challenges and triumphs. Communication mobilises them and spurs them on to further great works on your behalf. Making resources available to them to support their efforts is another valuable investment, whether that’s in physical form, or through providing digital destinations to obtain inspiration, advice and the support of the fundraising community.
A mobilised, informed fundraiser is an asset on so many fronts. Retaining their loyalty and the potential for them attracting friends and loved ones to initiate their own fundraising efforts grows this resource and the resulting income reaching further than you could hope to directly. Giving them something to talk about fuels that fire, so make sure that your digital channels are meeting their expectations, and if you’re not sure, ask them, they love it when they feel their opinion is valued, and love it even more when they feel they’re being heard and responded to. These are people motivated to act, who will be further motivated by your action.
There are plenty of organisations out there doing their bit to help, everything from enabling their workforce to work from home, to free access to online/app resources, let’s make sure we’re in the mix by maintaining connection, enabling people to do their bit and realising the potential to not only survive but to grow.
Now is the time to reassess your strategy and look at ways to further engage with your donors, fundraisers and volunteers to keep motivation and moral high. There will be advantages to this, as many with the ability to work from home will find themselves with more disposable income and a desire to help so ensure you do make donating easier for those who still can!