Following one of our latest webinars ‘How to make the most of Google Analytics’, during the Q&A panel session we were asked some great questions. We are taking this opportunity to share them because if one person has asked it, you can guarantee its on all of our minds!

Is moving to Google Analytics 4 something you would recommend trying straight away?

The current Google Analytics is probably still preferred as there is further support for previous additions and is not possible to migrate historical data. However, Google Analytics 4 offers some built in capabilities around GDPR and action tracking that are proving to be vital additions. Therefore, we recommend running both versions concurrently for a period of time, so that historical data and existing data can be created. Overtime you can fade the older version out of your analysis once there is a good level of data stored in Google Analytics 4

What’s new with Google Analytics4?

  1. There are two key features that improve the experience for uses within Google Analytics 4:  It meets GDPR regulations: You can be sure your data and storage is GDPR compliant as it doesn’t store full IP addresses and anonymises... What it does is something clever behind the scenes that groups people together in behaviours and trends, rather than stores individual data. This works much better on a cookie-less site, so you get the benefits without having to Google Analytics in individual consent.
  • It tracks micro actions and activity: As opposed to URL page visits. This means that you can now track pdf downloads (regardless of whether URL changes) by focussing on the action that is required to download the pdf (e.g. click of a button). It also means google map usage can also be tracked automatically by the clicks and actions the user takes on the map – not just views of the URL.

How can I accurately and easily track subdomains?

In any iteration of Google Analytics, within one account you can be provided with a ‘big picture’ view by loading all of the URLs and viewing an amalgamation of statistics, or you can filter the view by individual domains to drill down into the detail.