Survival has been a constant on every front throughout the pandemic. With the UK officially being in recession for the first time in 11 years and the route to recovery likely to be slow, how can we make plans in unprecedented times? Many of us are involved in events, as delegates, sponsors, exhibitors, hosts, venues, service providers, the list goes on, it often takes a full cast and crew to make a successful event. It's no wonder that with so many livelihoods affected, a 'Red alert day of action' was called and the #wemakeevents hashtag launched.

The question

The question is, how do those of us that run events and rely on the income and exposure they provide plan for the future at a time when normal routines can still be disrupted at less than 24 hours notice? The answer seems to have been hit upon by Darwin;

"It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able to adapt to and to adjust best to the changing environment in which it finds itself" (Charles Darwin - “Origin of Species”)