According to global research and advisory firm Gartner: “The momentum of digital transformation projects will outpace the ability of organisations to accommodate the changes, introducing additional complex threats. Neither the pace of change, nor the evolving risk landscape will wait for business continuity management and organisational resilience strategies to evolve and catch up.”

Strategic review

In reality, what’s likely needed is a total review of strategy which we would suggest should likely involve asking some of the following questions;

  • Is our product still obtainable and saleable?
  • How has our market changed?
  • What are our competitors doing?
  • Who are our customers?
  • Where are our customers?
  • What are our customers doing?
  • How can we align our product/service/delivery/marketing to connect with the market?
  • Do we have the right resources in the right areas to deliver a growth plan for the business now?
  • Do we have the right tools/logistics/facilities to effectively deliver against our objectives?
  • How can we adjust/evolve/create new marketing strategy to make the connection?
  • What social media activity should we be investing on to connect?
  • How is our marketing budget allocated/being spent?
  • Do we need to get some expert advice/management of our SEO, PPC and digital marketing spend?
  • Are we getting results through our online channel?
  • Does our online presence connect with our audience and provide an experience that prompts them to act?
  • Do we need to adjust our approach to mobile? Do we need an app? What should it do?
  • Is our data secure and are we optimising our use of it appropriately?