1. Videos

Videos are almost ubiquitous in any website design in 2021. Multimedia is dominating the web world, so if you are not using them, your website is out of date. Typically, there are three main types of videos: awareness, engagement and education. So, if you have a promotional video or webinar, these are gold dust starting points to transforming your website content. These must-have videos are a great way to engage your audience, show a touch of personality and communicate important information.

Creating video content is becoming increasingly accessible to anyone with a plethora of low investment high-value creation platforms available online with vast libraries of footage, graphics and soundtracks at your disposal - what are you waiting for!?!

2. Vector graphics

Adding branded and visual vector graphics is a must to make your site pop! Not only do these strengthen your brand but are a fun way to engage with your audience. These graphics can be flat, illustrated and even animated, and are a great way to highlight key drivers and CTA’s on your site. This vector approach also lends well to the ‘Collage’ trend of layering mix mediums to create an inspiring and eye-catching aesthetic. 

3. Comfortable colours

With time spent online on the increase, it’s no surprise that in 2021 we want to manifest a calming and delicate experience when visiting a website. Muted colour schemes will grow this year, to naturally induce a calm and relaxed user experience. Think hue variations, pastel blues, warm browns or light pinks, the opposite to last year’s dark mode trend (although that’s not going anywhere!).

4. Asymmetric Layout

Whilst the grid layout remains popular for organisation and structure, it doesn’t mean you can’t push the boundaries and ignore traditions to evoke some forward-thinking and exciting design. Think angles, layering and white space - design should be fun. Balance and organisation are key with asymmetric design, to ensure no part of your page should look heavier than the other or out of place.

5. Functionality & Accessibility

A growing need for any website in 2021 and beyond, is optimising your site to be more functional and accessible. Factoring in these needs, not only increases conversion, a potential to boost your SEO, but extends your audience reach. It’s a win-win. Ensure you implement a strong colour contrast between text and backgrounds, include functional alt tags for images and easy-to-understand jargon-free copy.