What has this meant for Equity?
Equity have benefitted greatly from the seamless integration of the website to Microsoft Dynamics CRM, facilitating the streamlining of many of their membership processes.
With backend access via an easy-to-use CMS and the availability of comprehensive statistics, Equity are able to effectively evaluate activity and make changes to improve the site’s performance and ongoing relevance.
Improved search engine optimisation and ongoing input has helped to position Equity at the top of most related keyword searches.
Members and prospective members now enjoy easier access to a vast range of resources via intuitive navigation.
Members have the ability to voice issues direct to their support network. They can also make use of the improved functionality for real-time renewals and customisation of their profile and preferences.
Equity’s membership base has increased thanks to better promotion, campaigning and campaign reporting.
The addition of the ‘Chatter Box’ facility has given a relatable human face to the organisation that resonates with those in the entertainment industry, encouraging users to engage and join.