The new website has helped to position Thomas Ridley as a foodservice provider with a passion for food, showcasing their authority in the marketplace with superior product knowledge and expertise. It has provided customers with the ability to place orders (including repeat orders and shopping list uploads) at their convenience across a myriad of devices.
The user experience has been improved by an intuitive site wide search facility and product comparison along with enhanced product descriptions with valuable nutritional information and allergen filtering by exclusion. The site also provides valuable promotional real estate for brands Thomas Ridley distribute.
Thomas Ridley have achieved incredible results in a short space of time (stats included are from 6 months post go-live), and on the basis of this performance were awarded ‘Best Exploitation of technology - sales over £25m - B2B.’ and ‘Best Brand by Speciality - Hotel, catering and facilities management’ at the ECMOD Direct Commerce Awards, and have been shortlisted for ‘Best use of digital by sector – food and beverage’ at the 2018 Digital Impact Awards.