The brief:

NetXtra has been working with media and entertainment union BECTU for seven years and the relationship is constantly evolving.  A good example was a redesign of their homepage to encourage more people to join and improve engagement.

The brief was to increase recruitment through effective and accessible communications with a key message that joining BECTU was a necessity for their key audience of new entrants.

An eye-catching modern de-cluttered look was developed with enhanced navigation to enable users to find the essential information they were looking for at a glance. 

The redesign resulted in an increase of 55% in click-throughs to the 'Join BECTU' page compared to the previous year.  Click-throughs from the 'Join' page to the actual Join Form increased by 56% – a clear indication that a partial redesign can make a real difference.