The brief 

The AfPP identified a need for a new website to improve interaction and communication between its members and the organisation.  Members and student members needed a central resource to maintain their own Continued Professional Development (CPD) records, as well as to instantaneously update their own membership profiles. 

The new website needed to be brought into line with the AfPP’s new branding, and also integrate seamlessly with their new Customer Relationship Management (CRM) system, Microsoft Dynamics.

The site needed to promote the AfPP to potential new members, providing them with an intuitive and convenient way to join from anywhere within the site, as well as allowing existing members to update or renew memberships and purchase AfPP materials.