NHBF focuses on helping Members to run successful and profitable hair and beauty businesses by providing advice, specialist support and tailored services to meet the unique challenges of running a salon or barbershop. Their website is the hub of communications, so it's vital that information is accessible, relevant and easy to find. The site design is critical to their aesthetically driven audience and NetXtra are proud of our collaborative efforts including periodic refreshes to the site inline with the brands evolution. Our work with NHBF has encompassed the following.
Objectives and solutions
Communicate and grow
NHBF have progressive strategies to grow and extend their reach. Our work has included providing a mechanism for publishing advice, fact sheets, campaigns, news and blogs along with enabling online joining. The Engage CMS also collects newsletter subscriber data which passes into the CRM as leads flagged for follow-up by their membership team.
Improve visibility through search
Using the Engage CMS’s ability to assign weighted search items and auto-suggest results based on the ‘did you mean?’ functionality has enabled site administrators to associate their terminology with terminology likely to be used by their audience (encompassing slang, substitute and equivalent words).
Create opportunities for engagement
NHBF recognised that extending their events offering to provide a wider variety of regional and national events and training opportunities for members and prospective members would improve their engagement. Because this aspect is integrated with their CRM they are able to update availability of places in real time and follow up on bookings from non-members (sales leads). This has been further enhanced through launching their coveted competitions and awards which can now be entered online.
Provide valuable resources
A big part of the NHBFs role in the industry is in providing resources such as contracts that can be bought and downloaded along with a comprehensive supplier directory. Many of NHBFs online resources are accessible without charge as a member benefit, promoting this helps with lead generation attracting non-members to join.