The brief:

Coeliac UK needed a far more flexible online solution than their existing open source CMS; one that could give members and visitors the information they needed, easily, intuitively and quickly.

The Digital Team at Coeliac had attempted to implement a website and CRM integration in a previous version of their site but were unhappy with the functionality and outcome of the project.

Our team of integration experts identified a number of areas for improvement and were able to offer a far more stable and functional integration. With big plans to develop a new site in conjunction with a new CRM and leverage this to massively increase their member engagement, Coeliac UK also wanted a solution that would personalise the user journey, whilst measuring success against a number of key performance indicators.