NetXtra designed and built one of the best and most informative resources for the condition used by members, regular site visitors and healthcare professionals worldwide.
It provides support and dietary information for those with Coeliac disease and is also a central hub for research into the condition. The website truly comes into its own thanks to full integration between the CMS and CRM. This allows Coeliac UK to collect detailed information and intelligence about all visiting members, enabling them to be better informed on what areas are being used the most.
Integrating the website with the new CRM also provides the UK’s most comprehensive gluten-free venue guide with a list of places catering for the gluten-free diet; all supported using Google Maps technology, as well as Coeliac UK’s unique food and drink directory. There is also a new recipe database, allowing members to share their best gluten-free recipes with one another.
Each of these valuable sources of information were then made available through a custom API to the newly developed native mobile app so that authorised members could access the information when shopping or looking for somewhere suitable to eat.