Website Advertising Survey

Thank you for sparing 5 minutes to take our Website Advertising survey. Participation in this survey automatically entitles you to a FREE copy of our forthcoming netXtra guide 'Generating revenue from advertising on your website', to be published later this year.

Name*

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Organisation*

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Email*

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1. What best describes your organisation?

Please select... Trade association Commercial Charity Society Institution Education Trade union

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2. How old is your website?

Please select... More than 5 years old 3 - 5 years old 1 - 2 years old Less than a year old

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3. Do you offer advertising on your organisation’s website?

Please select... Yes (Skip to question 7) No

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4. Do you offer advertising opportunities on other media, such as newsletters and other printed material?

Please select... Yes No

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5. Why don’t you currently offer advertising opportunities on your existing website?

Please select... Haven’t really considered it before Don’t have this facility on our current website Don’t think that our website is appropriate place for advertising

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6. Are you considering offering advertising on your website?

Please select... Yes, for our existing site? Yes, for our new site currently in development? Yes, for a new site yet to be developed? No, we are not looking to offer advertising on our site (Skip to question 24)

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7. Are you a membership organisation?

Please select... Yes (Skip to question 10) No

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8. To who do you offer website advertising?

Please select... Members and Non-Members Members only

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9. How much do/will you charge advertisers for advertising on your website? (Please give details)

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10. How do/will you charge your customers for this service?

Please select... CPM - Cost Per Milli - cost per 1000 clicks (Skip to question 12) CPC - Cost Per Click (Skip to question 12) Flat Rate Advertising - charged by the week or month with no cost-to-performance criteria (Skip to question 12) Other

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11. Please give details about how you do/will charge your customers for this service?

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12. Do/will you offer targeted page advertising? (i.e. advertising on a particular page on your site)

Please select... Yes No (skip to question 15)

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13. Does your organisation have a staggered costing structure for targeted advertising on your site?

Please select... Yes No (skip to question 15)

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14. How much do you charge for targeted advertising (if not detailed in question 9)

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15. Do you consider advertising on your website as an important revenue stream for your organisation?

Please select... Yes No

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16. Do you feel that advertising on your website will be an integral part of your organisation’s business strategy over the next 5 years?

Please select... Yes No

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17. What formats of advertising do you host on your website?

1. Static Graphical Banner Ads (Skip to question 19)
2. Animated Banner Ads (Skip to question 19)
3. Rich Media Ads (Ads with video or audio content (Skip to question 19)
4. Text ads, no graphics (Skip to question 19)
5. Other

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18. Please give details of other formats of advertising that you host on your website?

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19. Do you host Google AdSense ads on your website? (AdSense is a Google marketing program which allows website owners to generate income from displaying relevant Google ads on their websites)

Please select... Yes No (skip to question 22)

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20. How beneficial to your organisation, in terms of revenue, do you find Google AdSense?

Please select... Excellent Good Average Poor Very Poor

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21. Would you recommend Google AdSense to others?

Please select... Yes No

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22. What advice would you offer those organisations considering advertising on their website as an extra source of income?

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23. How do you attract other organisations to advertise on your website?

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24. Do you advertise your organisation using Google AdWords? - AdWords is a Google marketing initiative that allows website marketers to advertise on Google & partner sites on a CPC (cost per click) basis.

Please select... Yes No (skip question 25 and click 'Submit')

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25. Do you find Google AdWords to be a cost effective way to advertise your organisation and website?

Please select... Yes No

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