Website Advertising Survey

Thank you for sparing 5 minutes to take our Website Advertising survey. Participation in this survey automatically entitles you to a FREE copy of our forthcoming netXtra guide 'Generating revenue from advertising on your website' , to be published later this year.

Name *

Organisation *

Email *

1. What best describes your organisation?

2. How old is your website?

3. Do you offer advertising on your organisation’s website?

4. Do you offer advertising opportunities on other media, such as newsletters and other printed material?

5. Why don’t you currently offer advertising opportunities on your existing website?

6. Are you considering offering advertising on your website?

7. Are you a membership organisation?

8. To who do you offer website advertising?

9. How much do/will you charge advertisers for advertising on your website? (Please give details)

10. How do/will you charge your customers for this service?

11. Please give details about how you do/will charge your customers for this service?

12. Do/will you offer targeted page advertising? (i.e. advertising on a particular page on your site)

13. Does your organisation have a staggered costing structure for targeted advertising on your site?

14. How much do you charge for targeted advertising (if not detailed in question 9)

15. Do you consider advertising on your website as an important revenue stream for your organisation?

16. Do you feel that advertising on your website will be an integral part of your organisation’s business strategy over the next 5 years?

17. What formats of advertising do you host on your website?

Static Graphical Banner Ads (Skip to question 19) Animated Banner Ads (Skip to question 19) Rich Media Ads (Ads with video or audio content (Skip to question 19) Text ads, no graphics (Skip to question 19) Other

18. Please give details of other formats of advertising that you host on your website?

19. Do you host Google AdSense ads on your website? (AdSense is a Google marketing program which allows website owners to generate income from displaying relevant Google ads on their websites)

20. How beneficial to your organisation, in terms of revenue, do you find Google AdSense?

21. Would you recommend Google AdSense to others?

22. What advice would you offer those organisations considering advertising on their website as an extra source of income?

23. How do you attract other organisations to advertise on your website?

24. Do you advertise your organisation using Google AdWords? - AdWords is a Google marketing initiative that allows website marketers to advertise on Google & partner sites on a CPC (cost per click) basis.

25. Do you find Google AdWords to be a cost effective way to advertise your organisation and website?