The consumption of website material is now a far more collaborative experience, with users sharing interesting and useful content with a potentially unlimited number of people. This is due, in no small part, to the rise of social media into everyday life, which over the last decade, has expanded its reach exponentially.
Consequently, it is essential for every organisation - including memberships, not-for-profits and businesses - to develop a successful social media marketing strategy that accurately reflects their brand, guards their reputation and cultivates the right community by delivering their messages consistently and coherently, to a potentially vast number of people worldwide.
Social media strategy is a specialist discipline in itself - it can’t be approached in the same way as traditional online media, such as your website. Social media has its own nuances and specific requirements that should not be underestimated.
At NetXtra we can provide you and your organisation with the social media training and strategies you need to help decide:
- Which platforms are the best and most appropriate for your business?
- What you are going to say and when?
- Who to allow to post, tweet, blog, etc?
- Who strategically to follow, Like, retweet, engage with, etc
- The best times of the day to post items
- How to monitor your social media ‘buzz’
...and much more.
If your organisation is thinking about its social media strategy, but doesn't know where to start, then call us on
01787 319393 and we'll get you pointed in the right direction.