Following a recent rebranding exercise, and the launch of a new website, The Institute of Fundraising (IoF) capped off the highly successful marketing project by taking the top honour in the ‘Website of the Year’ category at this year’s MemCom Awards – a website developed, integrated and launched by membership and not-for-profit online communications experts NetXtra.
Since its launch in January this year, the new website - www.institute-of-fundraising.org.uk - has become a fundraising hub that provides insight, research, resources and best practice guidelines to support fundraisers or those who have fundraising responsibilities.
The panel of MemCom judges, all recognised experts in the membership sector, unanimously agreed that, with a 206% increase in page views and threefold rise in Twitter followers, the IoF website was an “excellent submission”. Integrated with their IRIS Integra CRM database and offering a self-serve element, the judges went on to say “As well as a very good looking site they have achieved outstanding results in a short space of time.”
Tom Lodziak, Digital Media Manager at The Institute of Fundraising said, “This award is testimony to all of the hard work put in by the IoF Marketing Team and NetXtra. To receive so many great comments and get this much recognition in the few months since launch is incredible.”
Mr Lodziak went on to say, “In choosing NetXtra, we have been able to realise the full potential of back-office integration and further enhance the value of IoF membership.”
NetXtra have a pedigree for developing award-winning websites and other online digital communications. To find out more call us on 01787 319393 or get in touch via the form on our Contact page.