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NetXtra Insights Podcasts

NetXtra Insights Podcasts

Welcome to the NetXtra Insights Podcast area, where you can stream or download Internet best practice advice podcasts for FREE, and then play them on your PC, MP3 player, mobile phone or tablet.

Simply click the 'Play' icon to listen now, or to download each episode just click on the NetXtra Insights logo to the left of each player. You'll be taken to NetXtra's 'Spreaker' profile where you can click on the 'download' button in the centre of the page. To do this you will need a Spreaker login - if you don't already have a Spreaker account, various login options, including Facebook single sign-in, will be offered to you at this point.

Alternatively, you can download and subscribe to our podcasts using the Apple iTunes store, or find us on the Stitcher website and mobile app.

As always, we welcome your comments and any new ideas for for new podcasts.

Got a burning digital marketing issue that you want us to cover? Then why not send us a message via our Contact page.

 

Podcast 1 - A Beginner's Guide to SEO

The first in a new series of NetXtra's 'Insights' digital marketing podcasts, Digital Analyst Adam Butler and Marketing Manager Sean Greentree talk through what beginners to search engine optimisation (SEO) need to look out for when looking to increase their website's visibility in search engines.

Show Notes & Links

Digital Marketing 24 - Annie Cushing's must-have SEO Tools

Google - Google Analytics

Bing - Webmaster Tools

MOZ - MOZ

Moz Blog - Whiteboard Friday

MajesticSEO - MajesticSEO

WordStream - WordStream

Matt Cutts - Matt Cutts Blog

 

Podcast 2 - A Guide to Web Analytics

In the second of our NetXtra podcasts, Sean Greentree and Adam Butler sort the web analytics 'wheat from the chaff' and pinpoint what memberships and not-for-profits should be looking from the likes of Google Analytics when tracking the performance of their website.

Show Notes & Links

Google - Google Analytics

           - Google Webmaster Tools

Bing - Bing Webmaster Tools

Adobe Omniture (Adobe Analytics) - Adobe Analytics

Hubspot - Hubspot Analytics

Target Internet - Digital Marketing Podcast

Avinash Kaushik - Occam's Razor

 

Podcast 3 - Pay-Per-Click (PPC) Marketing & Google Grants

In our third NetXtra Podcast Sean Greentree and Adam Butler talk about pay-per-click (PPC) marketing and the Google Grants in-kind scheme specifically for organisations with charitable status.

Show Notes & Links

Google - Google Grants

           - Google AdWords

Bing - Bing Ads


More episodes to follow soon...

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