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Will advertising spark the demise of all social networking websites?

Will advertising spark the demise of all social networking websites?

With social networking sites such as Facebook and Bebo enjoying an exponential rise in their successes in recent times, already there are those who potentially see 2008 as being the year of their demise. So why are so many of those in the 'know' so quick to predict a sudden downturn in their popularity?

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